Bran flakes were introduced to the market in 1916 by Kellogg after his success with corn flakes.
Whole grain cereals are high in fiber and antioxidant substances, which contribute to the good functioning of the human body. Also, eating fiber and their low fat content helps regulate body weight, as fiber decreases hunger. They also contain vitamins B and E, iron, magnesium and zinc. Finally, a diet rich in wholemeal products strengthens the body's defense against the appearance of various diseases and gives energy.